Keeping your CRM organized is crucial for successful marketing and sales efforts. But what happens when a single contact has multiple email addresses? In today’s digital world, it’s not uncommon for people to have a work email, a personal email, and maybe even a specific email for newsletters or promotions.
HubSpot, the all-in-one CRM and marketing platform, understands this need for flexibility. Here’s how to easily add multiple email addresses to a single contact in HubSpot, ensuring you have a complete picture of your interactions and can reach them on the most appropriate channel.
Why Add Multiple Emails?
There are several reasons why you might want to add multiple email addresses for a single contact in HubSpot:
- Personalization: Imagine you have a contact who signed up for your newsletter with their personal email but uses their work email for all official communication. By having both addresses, you can tailor your messaging accordingly.
- Bounce Prevention: Sometimes emails bounce due to inactive accounts or full inboxes. Having a backup email ensures you can still reach your contact.
- Improved Segmentation: Segmenting your email lists based on email type (work vs. personal) allows for more targeted and effective campaigns.
Adding Multiple Emails in HubSpot: A Step-by-Step Guide
Here’s a quick and easy guide to adding multiple email addresses for a contact in HubSpot:
- Navigate to your Contacts: In your HubSpot dashboard, go to Contacts > Contacts.
- Find the Contact: Search for the contact you want to edit by name or email address.
- Access the Contact Record: Click on the contact’s name to open their individual record.
- Edit the Email Property: In the contact record, locate the Email property. You’ll see the primary email address listed there. Hover over the Email property and click the pencil icon that appears on the left side.
- Add More Emails: A pop-up window will appear. Click the + Add email address button.
- Enter the Additional Email: In the field that appears, enter the additional email address you want to add.
- Save Changes: Click Save. The new email address will now be listed alongside the primary email in the contact record.
Bonus Tip: Setting the Primary Email
By default, the first email address you add is considered the primary email. However, you can change this by following these steps:
- In the contact record, click the dropdown menu next to the additional email address.
- Select Make primary.
The Power of Multiple Emails in HubSpot
Adding multiple email addresses isn’t just about convenience – it’s about building stronger relationships with your contacts. By having this flexibility within HubSpot, you can personalize your communication, improve deliverability, and ultimately drive better marketing and sales results.
Ready to Take Control of Your CRM?
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This blog post has hopefully given you a clear understanding of how to add multiple email addresses in HubSpot. If you have any further questions, feel free to leave a comment below and we’ll be happy to help!
