Marketing automation workflows provide solutions on how to handle repetitive tasks in an efficient manner and how to improve the engagement status with customers. Below are the ten workflows that are going to aid in improving your marketing plan and business conversion rates.
1. Welcome Email Workflow
On subscribing, use an e-mail sequence to introduce your company, develop some familiarity or relationship with the subscriber, and lay down the groundwork for further communication.
2. Lead Nurturing Workflow:
Educate the potential leads by providing them with content that will direct them to the right sales funnel and make relevant points of contact and follow-ups for conversion.
3. Abandoned Cart Recovery Workflow:
Follow up the abandoned customers through their email or phone number with polite messages that contain back-links to their shopping carts will just remind them, with desire, an extra incentive to check out.
4. Customer Feedback Workflow:
Use surveys after an essential exchange or a significant buying situation to capture perceptions from clients about services and products.
5. Re-Engagement Workflow:
Use the chance to target past clients who may have not been as active and let them know that you still want to offer them good products in the future by sending them a campaign to get them back on your list of customers.
6. Post-Purchase Upsell Workflow:
Suggest related products to the most recent customers, and give them a prompt to make more purchases thus increasing the size of the order value through smart cross selling.
7. Event-Based Trigger Workflow:
Engagement – change processes to reflect user’s activity, for example, deliver some unique offer when a person’s birthday is due or respond to the visiting pattern.
8. VIP/Loyalty Program Workflow:
Send your best customers automatic email invitations to free and special VIP membership with special discounts and first looks at products.
9. Social Media Engagement Workflow:
Engage your audiences through automated handling of social media accounts by posting content at certain times running specific campaigns for your business or answering queries from your customers.
10. Sales Follow-Up Workflow:
Use e-mail messages to thank customers and provide them with information on new products and orders; arrange to reach customers after sales with regard to the product to ensure customer satisfaction and reduce attrition rates.
Conclusion
By implementing these 10 marketing automation workflows, you can significantly improve your efficiency, enhance customer interactions, and boost sales. Automation helps streamline processes, allowing you to focus on growth and innovation.
If you need help on where to start when it comes to marketing automation or whether you want to know the latest trends on marketing automation, you can reach out to us at MarTech Panthers. We are ready to offer you an individual approach and consult you on marketing automation for your business.
Connect with us:
+91 976 291 01654 /
info@martechpanthers.com
